Basic Ingredients of promotion in the present market scenario:

• Providing various ways of Genuine Customer Interaction
  
  
• Providing choice at retail end translating into Customer satisfaction
  
  
• Providing element of luck to win big prizes translating into Customer entertainment & involvement
  
  
• Promoting Brand Loyalty

Conventional Modes of Promotion:

• Free Gift: Adding additional value to the product
• Lucky Draw: Adding element of luck
• Price Gain: Higher perceived value of product
• Dealer/Retailer Incentives: Motivation to sell product
• Point of Purchase Incentives: Stall decoration etc.

Drawbacks of Existing Promotion System:

• Customer Dissatisfaction: Undesired or Unwanted gifts/ no perception of higher value of product.
• Customer misunderstanding promotion program with no perceived benefits.
• Competition Response Latency: Reaction time to competitive promotion/ launches slow.
• Running multiple promotions is not feasible option for the companies.
• Problems monitoring promotions: Pilferation of goods/ distribution overheads/ monitoring customer satisfaction etc.
• Companies find it difficult to monitor results & get correct feedback.
• No direct interaction between company and the buyer.

Ideal Promotional Program- “Wish List” through our machine & system :

• Providing various ways of Genuine Customer Interaction
• Providing choice at retail end translating into Customer satisfaction.
• Providing element of luck to win big prizes translating into Customer entertainment & involvement
• Promoting Brand Loyalty.
• Run multiple promotional programs at the same time
• Facilitate customer loyalty
• Provide authentic / consistent / justified gifting.
• Provide an element of luck & entertainment value = very high customer involvement.
• Provide user data for analysis.