This invention relates generally to a retail facilitation system, specifically designed as per the needs of the retail market, for better sales and promotion. This machine and system provide the seller or retailer maximum flexibility of cutting down all the expenses on the paraphernalia of the promotion program, logistics and gift management. This machine and system offers the seller or retailer the flexibility of programming various permutations and combinations for 'Gifting', wherein customized programs can be made with the understanding of the different incoming and outgoing ratios. The customized ratio of the gifts can be formulated as per the wish of the retailer/manufacturer without actual changes in the structure of the program. The gifting is based on random number generation, which has been satisfactorily tested for consistent result.
As a result the customer also enjoys the benefit of instant gifting at the 'Point of Purchase' and hence gets more value for his money. This particular machine is highly user-friendly and easy for any age group to participate, and caters to all the crucial requirements of the retail industry.
This machine & system eradicates the expenses on logistics, re-packaging, pilferation of goods, over-loading of the goods on the retailer, delay and loss in data gathering of the results of the promotion programs, and similar such losses and the risk faced by the companies in running mundane promotion programs.
This machine & system facilitates fast formulation & execution of promotion programs/strategies, which dramatically reduces the time to retaliate to the competitor's promotion strategy, wherein that is most important part for brand survival and maintaining brand value.
A company can host multiple promotional programs on multiple brands and cross promotion of the brands, which is a necessity of the market today, which can be easily facilitated by this machine & system.
This system can also provide a centralized or de-centralized repository for storage of system usage data, which can be used for different analytical purposes and market research resulting in a better perception of consumer behavior and interaction.
This machine is tamper-proof and hack-proof for both customer & retailer and can withstand any atrocious manhandling. |